Or, and hear me out, it’s because people don’t have as much free money these days and Champagne is getting more expensive? Just throwing that out there.
Also, it could be related to the overall drop in wine sales, which is also correlated with an overall drop in alcohol sales. Younger people both drink less wine as a percentage of their drinking and drink less alcohol altogether.
At the very end of the article they mention declining grape yields due to unseasonably warm weather. I guess we need to drink champagne while it still exists.
Or, and hear me out, it’s because people don’t have as much free money these days and Champagne is getting more expensive? Just throwing that out there.
Also, it could be related to the overall drop in wine sales, which is also correlated with an overall drop in alcohol sales. Younger people both drink less wine as a percentage of their drinking and drink less alcohol altogether.
At the very end of the article they mention declining grape yields due to unseasonably warm weather. I guess we need to drink champagne while it still exists.
It could also just be champagne isn’t as superior to other alternatives now.