That’s the neat part: they can’t :^)

Gamestops during the Xbox Series launch were a mess, parents weren’t sure which “Xbox” was the Xbox their kid wanted, and people ended up walking out of stores with Xbox One S boxes when they were asked for a Series S 🤣

To be fair, Microsoft’s actively self-sabotaging marketing didn’t help with their push to blend every model’s identity together as “The Xbox” (even before last year’s “This is an Xbox” campaign), so maybe it’s not the fairest example lol