CENTENNIAL, CO—With a series of television ads that will run in all major media markets and feature dozens of bloated, wincing celebrities, industry trade group the National Beef Council debuted its new “You’re Supposed To Feel Like That” campaign on Friday. “If your stomach hurts and you feel sleepy, that just means the beef is […]

The last line sounds about right

The National Beef Council has simultaneously launched billboard and glossy magazine ads that feature a row of coffins with the tagline “Beef: It’s supposed to kill you.”