it is. But who said that **you ** get to decide what’s relevant for you? Welcome and learn to trust your algorithmic overlords

I meant something even more radical than translating language. This is Google maps changing borders for disputed territories depending on what side of the dispute the user is: https://theweek.com/speedreads/451127/google-maps-changes-chinas-borders-based-viewers-locations .

I imagine Apple has similar policies too where they adhere to local regulations or just don’t want to piss their users in any country, so they just show everyone what the want to see.

So yes, they do have the tools to do it and on top of that they also have a consolidate tradition of doing it.

I don’t know… Isn’t naming (and even country boundaries) already localized based on where the users are? Isn’t a possible scenario that Apple and others could show Gulf of America to US users and Gulf of Mexico to everyone else without even spending too much effort?