The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.

Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.

  • Petter1@lemm.ee
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    9 days ago

    At the state of AI today, it helps noobs to get to average level but not help average to get a pro

    • wondrous_strange@lemmy.world
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      9 days ago

      The real question in my opinion is how does a pro truly benefit from it other than being a different type of a search engine

      • theherk@lemmy.world
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        8 days ago

        My iteration cycles programming are much faster. It can simply generate code faster than me, and it isn’t even close. Then I just have to evaluate and verify before starting the next OODA loop. I’ve been in this business for a long time and these language models have improved my speed. They also distill things that seem complex sometimes because I can’t break a mindset.

        I consider myself a bit of a Luddite but there is no denying how they help me, all the negatives they bring along be damned. I’d love for most technology to wink out of existence, but I won’t deny its utility.