Long term boycottes are the best thing - IF you can get large numbers to follow. Large enough that management schools are forced to teach about how ever real reform won’t be enough to save you from bad actions.
Oh, I agree with that. Part of the cost of a product is how much bother the consumer will have to put forth to get their desired use out of it. That’s part of what a brand is supposed to communicate to a buyer.
The “crossed off the list for life“ strategy doesn’t much work for me either… but we’re best off keeping score somehow, for sure.
Could be boycotting companies most recently in the news for bad behavior, or who are doing the greatest harm
Long term boycottes are the best thing - IF you can get large numbers to follow. Large enough that management schools are forced to teach about how ever real reform won’t be enough to save you from bad actions.
Sadly, in the world of multinational business, that isn’t how management schools perceive boycotts.
Oh, I agree with that. Part of the cost of a product is how much bother the consumer will have to put forth to get their desired use out of it. That’s part of what a brand is supposed to communicate to a buyer.