Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.
Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.
Which is mind boggling, as the Lightning seems like a good, attractive vehicle, while the cybertruck seems like a pile of shit
The Lightning has also been out for a few years now, so it’s not the “new” thing. Also, I feel like half of those cYbErTrUcK purchases were people trying to resell them.
Hopefully these people get double-fucked. Moreso because they bought a swasticar from President Musk, but also because fuckyou to people who buy stuff just to resell at a higher margin.
I have no need for a truck, and I still considered getting one. The Lightning is very impressive all around.