I wonder, and suspect, if Disney/Marvel hired an outside studio to make these posters, possibly even with a “no AI” clause, but since AI is built into Photoshop it doesn’t really matter.

I would be surprised if Marvel just typed something into an AI generator and shipped it. But I would not be surprised if whomever they hired used AI as part of their process.

I think the fact that Marvel denied it is interesting. Did they just hire someone so they can technically say “we” didn’t do it. Or did whomever they hired mislead them.

Obviously I don’t know the answer, but Marvel has denied it being AI generated, https://www.thewrap.com/marvel-denies-fantastic-four-poster-ai/

I expect we’ll learn more in the future.